Contents1 Introduction to Podcasting1.1 What is a Podcast?1.2 The Rise of Podcasting1.3 Benefits for Businesses2 Why Podcasts Work for Businesses2.1 Engaged Audiences2.2 Cost-powerful Marketing2.3 Authority and Thought Leadership2.4 Increased Reach and search engine optimization Benefits2.5 Networking Opportunities3 Getting Started with Podcasting3.1 Setting Your Goals3.2 : Choosing a Topic3.3 Identifying Your Target Audience3.4 Establishing Your Podcast… Continue reading The Power of Podcasting: How to Start and Grow Your Own Business Podcast